Area Req
Investment Size
No. Of Franchise Outlets
Establishment Year
About brand - Starbugs
Legacy & Leadership
Founded in 1971 in Seattle, USA, Starbucks is the world’s largest coffeehouse chain with over 38,000 stores globally (as of 2025).
In India, Starbucks is operated under the Tata Starbucks Private Limited joint venture (50:50) between Tata Consumer Products Ltd and Starbucks Corporation, launched in 2012.
First Indian store: October 2012, Mumbai
Current footprint: 450+ outlets in 60+ Indian cities.
Product Range
Core Menu: Freshly brewed coffee, handcrafted beverages (lattes, cappuccinos, frappuccinos), teas, refreshers.
Food Range: Sandwiches, bakery items, croissants, muffins, wraps, desserts, and Indian-inspired items.
Merchandise: Branded mugs, tumblers, and packaged coffee beans.
Customization USP: Every beverage customizable by milk type, flavor, sugar, ice, and more.
Business Footprint
Pan-India Growth: Presence in top metro cities and expanding to Tier 2/3 cities like Jaipur, Kanpur, Indore, Dehradun, and more.
Formats: High-street outlets, mall lounges, airport cafes, drive-thrus, and kiosks.
Digital & Delivery: Swiggy, Zomato, and Starbucks app for loyalty rewards and pickup/delivery orders.
Why Franchise with Starbucks India?
Trusted JV Model
Operated under Tata Starbucks, combining global coffee leadership with Tata’s market expertise and premium reputation.
Aspirational Brand in India
Seen as a premium lifestyle cafe, Starbucks drives footfall from working professionals, youth, families, and tourists.
Premium Format with Scalable Systems
Standardized store design, supply chains, barista training, and centralized menu innovation.
Starbucks India operates through a joint venture, not open for general franchising. However, strategic partnerships or long-term leasing/licensing models may be available via Tata Starbucks.
Royalty/Franchise Fee: Not applicable under JV; internal financial agreements.
Net Margin: Estimated 15–22% for comparable premium cafes.
Breakeven: 3–5 years depending on location, seating, and footfall.
Tata Starbucks Partner Support
Barista Training: Global standard coffee brewing & service experience.
Menu Innovation: India-exclusive flavors + seasonal beverages.
Store Design: Premium, ambiance-rich setups with lifestyle appeal.
Marketing: National & city-level branding, Starbucks Rewards program.
Saharanpur (Highway Exotica) Location Fit
Great Fit for Mall Café Model: Highway Exotica targets aspirational customers, youth, travelers—perfect Starbucks demographic.
Recommended Format: 600–800 sq ft mall-style lounge with outdoor seating option if available.
Footfall Base: Students, commuters, families, influencers—ideal for premium beverage and café experience.
Long-Term Anchor Value: Helps uplift entire mall food court positioning.
Next Steps
Official Inquiry: Reach out to Tata Starbucks business development via.
Proposal Submission: Include Highway Exotica location layout, footfall estimates, and space plan.
Feasibility Check: Review by Tata Starbucks corporate team.
Long-term Partnership Model: If approved, proceed under leasing/license structure (not franchise).
Design, Fit-Out & Launch: Guided by Tata Starbucks design, training, and operations team.
Summary: Starbucks @ Highway Exotica, Saharanpur
Premium global café brand run by Tata Group in India.
Not franchised publicly—but possible via location leasing/partner route.
Ideal for aspirational audiences in high-traffic zones like Saharanpur.
Uplifts property brand value—drives lifestyle positioning.
Estimated breakeven: 3–5 years with strong operational setup.