Legacy & Leadership

Skechers is a globally recognized brand known for comfort, innovation, and lifestyle leadership:

• Founded in 1992 with a focus on stylish comfort

• Founded in 1992 with a focus on stylish comfort

• Worn and endorsed by global athletes & celebrities

• Strong presence across 170+ countries

Product Range

• Skechers offers a versatile product range blending style, comfort, and innovation:t

• Performance footwear for running, walking & training 

• Casual sneakers for everyday comfort & fashion 

• Skechers Kids – fun, durable shoes for children

Why Partner with Skechers (via ABFRL)?

Partnering with Skechers through ABFRL ensures a powerful combination of brand value and retail expertise:

• Backed by Aditya Birla Fashion & Retail Ltd.’s trusted retail network

• Access to globally popular, high-demand lifestyle products 

• Proven track record of customer loyalty and repeat business

• Strong marketing, merchandising & operational support 

Franchise/Partner Support from ABFRL

• Store Setup Assistance: From design to execution, complete help in launching your outlet

• Marketing & Branding: National-level campaigns and local promotions for visibility

• Inventory & Supply Chain: Smooth and timely product supply with strong backend systems

• Training & Operations: Staff training, operational guidance, and ongoing business support

Highway Exotica, Saharanpur Fit

• Best Format: Mall EBO or Compact SIS

• Recommended Size: 600–800 sq ft in high-footfall area within the retail section

• Target Audience: Youth, travelers, fitness lovers, athletes, aspirational shoppers

• Complementary Brands: Adidas, Puma, Nike, Starbucks, McDonald’s – synergizes with the premium outlet mix

Strategic Value: Acts as a fashion-forward lifestyle anchor. Attracts fitness-minded and style-conscious buyers.

Next Steps

1. Reach Out to ABFRL: Contact Reebok Business Development or Franchise Team via official channels.

2. Proposal Submission: Include Highway Exotica layout, estimated footfall, and brand mix.

3. Feasibility Evaluation: Conducted by ABFRL team for suitability and ROI forecasting.

4. License/Lease Agreement: Finalized if site approved.

5. Store Design & Launch: Handled jointly with ABFRL, including fit-out and staff hiring.

Summary: Skechers@ Highway Exotica, Saharanpur

• Premium sportswear and active lifestyle brand under Aditya Birla Retail

• Not offered via franchise; runs on exclusive licensing/retail partnership

• Suitable for aspirational, wellness-focused audience of Highway Exotica

• Estimated breakeven in 2.5–4 years with moderate to high ROI

• Ideal anchor brand to enhance the mall’s sporty and youth-focused image