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About brand - Reebok
🏆 Legacy & Leadership
Founded in 1958 in Bolton, UK, Reebok is a globally recognized fitness and lifestyle footwear & apparel brand. Now headquartered in Boston, USA.
In India, Reebok operated under Adidas Group until 2021, after which it was acquired by Authentic Brands Group (ABG) globally. In India, Aditya Birla Fashion and Retail Ltd (ABFRL) now holds the exclusive license to sell Reebok products, from December 2022 onward.
Current Presence in India: 200+ retail outlets across metro and tier-2 cities
Target Market: Fitness enthusiasts, athletes, youth, urban professionals
🛍️ Product Range
Footwear: Running, walking, gym, CrossFit, lifestyle sneakers
Apparel: Performance tees, tights, jackets, athleisure wear
Accessories: Bags, caps, water bottles, yoga mats, socks
USP: Reebok is a legacy fitness brand focused on wellness, comfort, and modern style.
📍 Business Footprint
Pan-India Expansion: Present in malls, high streets, airports, and premium marketplaces.
Formats:
Exclusive Brand Outlets (EBOs)
Shop-in-Shop (SIS) in large format stores (e.g., Lifestyle, Central)
Online via Myntra, Flipkart, AJIO, Tata CLiQ, etc.
💼 Why Partner with Reebok (via ABFRL)?
Trusted Licensing Model
Backed by Aditya Birla Group – one of India’s largest conglomerates, with proven retail dominance in premium lifestyle segments.
Iconic Brand Recall
Positioned as a premium activewear and lifestyle brand, with deep affinity among health-conscious consumers.
Scalable Retail Support
Includes supply chain, store design, VM, marketing, and staffing solutions managed by ABFRL’s centralized systems.
Royalty/Franchise Fee: Negotiable under licensing agreement
Expected Net Margin: 18%–25% depending on store location and sales volume
Breakeven Timeline: 2.5–4 years with moderate footfall
🧩 Franchise/Partner Support from ABFRL
Training: Store team hiring, sales training, CRM
Merchandise Supply: Centralized seasonal stock & replenishment
Store Setup: Brand-consistent design, layout, visual merchandising
Marketing: National campaigns, store promotions, influencer collaborations
🗺️ Highway Exotica, Saharanpur Fit
Best Format: Mall EBO or Compact SIS
Recommended Size: 600–800 sq ft in high-footfall area within the retail section
Target Audience: Youth, travelers, fitness lovers, athletes, aspirational shoppers
Complementary Brands: Adidas, Puma, Nike, Starbucks, McDonald’s – synergizes with the premium outlet mix
Strategic Value: Acts as a fashion-forward lifestyle anchor. Attracts fitness-minded and style-conscious buyers.
✅ Next Steps
Reach Out to ABFRL: Contact Reebok Business Development or Franchise Team via official channels.
Proposal Submission: Include Highway Exotica layout, estimated footfall, and brand mix.
Feasibility Evaluation: Conducted by ABFRL team for suitability and ROI forecasting.
License/Lease Agreement: Finalized if site approved.
Store Design & Launch: Handled jointly with ABFRL, including fit-out and staff hiring.
✨ Summary: Reebok @ Highway Exotica, Saharanpur
Premium sportswear and active lifestyle brand under Aditya Birla Retail
Not offered via franchise; runs on exclusive licensing/retail partnership
Suitable for aspirational, wellness-focused audience of Highway Exotica
Estimated breakeven in 2.5–4 years with moderate to high ROI
Ideal anchor brand to enhance the mall’s sporty and youth-focused image