highwayexotica

Area Req
Investment Size
No. Of Franchise Outlets
Establishment Year

About brand - Redtape

Brand Legacy & Presence

  • Founded: 1996 by Mirza International Ltd., headquartered in Kanpur, India

  • RedTape has grown into a leading Indian lifestyle brand offering premium footwear, apparel, and accessories.

  • International reach in USA, UK, UAE, and strong national presence in India.

  • Current Presence: 300+ Exclusive Brand Outlets (EBOs), and 1,000+ Multi-Brand Outlets (MBOs)

  • Positioning: Affordable premium fashion — formal, casual, and sportswear under one brand

🛍️ Product Range

  • Footwear: Formal shoes, sports shoes, sneakers, boots, sandals

  • Apparel: Shirts, jeans, trousers, jackets, t-shirts, sweatshirts

  • Accessories: Belts, wallets, socks, caps, and leather goods

Sub-brands:

  • RedTape Sports: Activewear and athletic shoes

  • Bond Street: Value segment under the RedTape umbrella

💼 Why Franchise with RedTape?

  • Indian Brand with Global Standards: European styling, Italian manufacturing tech

  • Affordable Premium Category: Ideal for India’s growing middle-class demand

  • High Brand Recall: Strong national advertising, cricket & celebrity endorsements

  • Multiple Product Categories = Higher Average Bill Value

 

  • Franchise/License Model: Franchise Investment Model (with security deposit & stock model)

  • Profit Margin: 22%–30% (depends on product category)

  • Breakeven Timeline: 2–3 years with consistent footfall

  • Franchise Tenure: Usually 5 years with renewal options

🧩 Franchisee Support by RedTape

  • ✅ Store Layout & Interior Design Support

  • ✅ Product Supply & Inventory Control

  • ✅ Visual Merchandising Guidelines

  • ✅ POS Systems & Billing Support

  • ✅ Local & National Marketing Assistance

  • ✅ Staff Training & Launch Support

📍 Why RedTape @ Highway Exotica, Saharanpur?

  • Target Audience: Youth, working professionals, students, daily commuters — core RedTape demographic

  • Ideal Format: 800–1,000 sq ft outlet in mall’s fashion section

  • Complementary Brands Nearby: Adidas, Peter England, Louis Philippe, etc.

  • Footfall Magnet: Affordable fashion with high utility, perfect for walk-in conversions

  • Great ROI Potential: RedTape offers multi-category products, increasing per-customer spend

✅ How to Start Your RedTape Franchise

  1. Contact RedTape Franchise Division

  2. Prepare a Proposal

    • Include mall layout, location photos, space details, estimated footfall

  3. Evaluation Process

    • RedTape team will conduct site feasibility and ROI projection

  4. Franchise Agreement

    • Includes stock terms, brand guidelines, security deposit, and operational SOPs

  5. Store Launch

    • RedTape supports with setup, training, stock dispatch, and promotions

✨ Summary: RedTape at Highway Exotica

  • Indian-origin global brand with great price-to-style balance

  • Perfect for Tier-2 growth hubs like Saharanpur

  • Covers 3 major categories: Footwear, Apparel, Accessories

  • High walk-in conversion, low breakeven time

  • Ideal for a mall-based franchise format aiming for aspirational but affordable fashion

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