highwayexotica

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About brand - Reebok

🏆 Louis Philippe Franchise Opportunity – India

📌 Brand Legacy & Ownership

  • Founded: 1989, India

  • Owned By: Aditya Birla Fashion and Retail Ltd. (ABFRL)

  • Positioning: One of India’s most premium men’s apparel brands – known for formal, semi-formal, and occasion wear

  • Current Presence: 300+ exclusive brand outlets (EBOs) across India, and a strong presence in multi-brand stores

🛍️ Product Portfolio

  • Apparel:

    • Formal shirts & trousers

    • Blazers, suits, and ethnic menswear

    • T-shirts, chinos, denims, jackets

  • Accessories:

    • Shoes, belts, wallets, ties, cufflinks, socks

  • Sub-lines:

    • LP Mainline: Premium formals

    • LP Luxure: Luxury collection

    • LP Sport: Smart casual wear

💼 Why Franchise with Louis Philippe (ABFRL)?

  • Premium Brand Trust: Part of the Aditya Birla Group – consistent quality & luxury appeal

  • Growing Tier 2/3 Demand: Urban aspirational men in smaller cities seek premium formals

  • Complete Business Support: Design, VM, billing system, marketing, product supply — all handled by ABFRL

  • Cross-Selling Advantage: Apparel + accessories in one store = higher basket value

🧩 ABFRL Franchisee Support Includes

  • ✅ Store setup and architectural design

  • ✅ Product inventory and logistics

  • ✅ POS billing & training

  • ✅ National & regional campaigns

  • ✅ Visual merchandising guidance

  • ✅ Launch support and local marketing

📍 Why Louis Philippe Fits at Highway Exotica, Sarsawa

  • Audience: Professionals, wedding shoppers, fashion-conscious men

  • Brand Synergy: Complements stores like RedTape, Metro Shoes, Puma, Adidas

  • Ideal Format: 900–1,000 sq ft store with premium interiors

  • High Footfall Zone: Located in a mall with a mix of fashion + food + lifestyle outlets

  • Lifestyle Uplift: Adds premium touch to Highway Exotica’s retail identity

✅ How to Apply

  1. Contact ABFRL Franchise Division

    • Website: https://www.abfrl.com

    • Email: franchisee.retail@abfrl.adityabirla.com (verify on official website)

  2. Submit a Proposal

    • Include: Store layout, area photos, footfall expectations, catchment demographics

  3. Franchise Discussion & Site Evaluation

    • ABFRL team evaluates and shares next steps based on ROI and brand guidelines

  4. Agreement & Launch

    • After approval, begin store setup with full brand support

✨ Summary: Louis Philippe @ Highway Exotica

  • Trusted premium men’s brand under ABFRL

  • High profitability and strong repeat customer base

  • Excellent fit for high-footfall locations like malls and highways

  • Ideal for Tier 2 markets seeking luxury men’s wear

  • 2.5–3.5 year breakeven with scalable profit growt

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