🏆 Legacy & Leadership

• Founded by Jubilant FoodWorks Ltd (part of Jubilant Bhartia Group), the group behind Domino’s, Dunkin’ Donuts, Popeyes in India, etc. 

• First outlet opened in March 2019 at Eros Mall, Gurugram 

• Fast expansion: Over 25 outlets by early 2024—with 25th store at Chandni Chowk and others in Delhi NCR, Noida, Greater Noida, Faridabad 

• Brand positioning: A fast-casual Indo-Chinese QSR, bridging street food affordability and fine-dining standards 

📦 Product Range

• Menu: Indo‑Chinese staples—noodles, momos, wraps, spring rolls, fusion variants like molten cheese spring rolls .

• Innovation: Hosts theme food festivals (e.g., “Taste Tibet”) and periodic campaign dishes to stay topical 

🌍 Business Footprint

• Presence: ~25–30 outlets across Delhi NCR (Delhi, Gurugram, Noida, Greater Noida, Faridabad) as of early 2025 

• Formats: Mix of mall food court counters and standalone dine‑in outlets with seating capacity of ~30‑40 guests; strong emphasis on delivery—≈60% revenue via online orders 

🎯 Why Franchise with Hong’s Kitchen?

✅ Proven Brand Support

• Backed by Jubilant FoodWorks—India’s top restaurant operator Leverages JFL’s scale: supply chains, real estate relationships, marketing, POS systems.

📈 Expansion Opportunity

• Rapid growth in NCR; North India rollout includes Dehradun, Meerut, Lucknow, Kanpur, Agra, Aligarh, Jaipur, Chandigarh, Gwalior in FY25 

• Unique value-focused Indo-Chinese concept—fills a high-demand gap.

⚙️ Proven Model

• Fast-casual format—lower capital than full restaurants, simpler operations.

• Menu with standardized recipes, dedicated veg/non-veg prep areas, open kitchens 

🛠 Franchisee Support from JFL

• Training: Menu, service, hygiene, inventory.

• Operational aid: Site selection, kitchen layout, supplier coordination, POS installation.

• Marketing: National campaigns + local PR support.

• Ongoing oversight: Brand audits, food safety inspections, performance reviews.

📌 Saharanpur (Highway Exotica) Location Fit

• Highway Exotica: A prime mall/high-traffic food court environment—ideal for the mall/kiosk model.

• Space needed: 300–800 sq ft with a semi-open kitchen.

• Customer base: Families, commuters, students—perfect match for HONG’s value-driven Indo-Chinese offerings.

📝 Next Steps for You

1. Reach out: Contact Hong’s Kitchen franchise desk via JFL’s official portal.

2. Submit: Franchise application with business plan & financials.

3. Confirm costs: Get detailed CapEx/OpEx breakdown specific to your model/location.

4. Site approval: Submit Highway Exotica location for JFL review.

5. Agreement & onboarding: Sign docs, attend training, begin fit-out.

6. Launch: Kiosk/open outlet setup followed by grand opening and marketing push.

✅ Summary: Hong’s Kitchen @ Saharanpur Highlights

• Strong brand from top operator (Jubilant FoodWorks).

• Fast-casual format, suited to mall/highway food courts.

• Proven concept with ~25 outlets and growing.

• Supportive infrastructure (supply chain, training, marketing).

• Potential for healthy ROI, likely within 2–4 years.