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About brand - Haldiram's

Legacy & Leadership

  • Founded in 1937 in Bikaner, Rajasthan by Ganga Bhishen Agarwal (Haldiram Ji), starting with bhujia that quickly became a household favorite 

  • Expanded to Nagpur in 1970, adding sweets, snacks, and beverages.

  • Now headquartered in Noida, UP, and operates as a major FMCG company with a strong global presence.

  • Valued at close to US $10 billion following Temasek’s 9% investment in early 2025 .

Product Range

Extensive portfolio—over 410 SKUs—includes:

  • Namkeens & Indian snacks (bhujia, bhujia variants, potato chips)

  • Sweets (gulab jamun, rasgulla, soan papdi, etc.)

  • Ready‑to‑eat meals (“Minute Khana”), beverages, frozen foods, cookies, and festive packs .

Business Footprint

  • Integrated model: manufacturing, retail restaurants, QSRs, kiosks, dealerships, and distribution.

  • Present across India—with full-service and express restaurants, retail shops, kiosks—and global exports to over 80 countries .


🎯 Why Partner with Haldiram’s?

Proven & Trusted Brand

  • Recognized nationwide and internationally; ranked among India’s most trusted brands and the largest snack company .

  • Founded on quality and authenticity, with a rich tradition that continues through generations 

Comprehensive Franchisee Support

  • Training: Product knowledge, operations, customer service, hygiene, and inventory.

  • Operational Assistance: From site setup to supply chain and POS systems.

  • Marketing & Brand Support: National & local campaigns to drive footfall.

  • Ongoing Guidance: Audits, quality checks, and performance updates 


🔍 Summary: Why Choose Haldiram Invest in Haldiram?

  • Heritage & Quality: 80+ years of consistent brand trust and product excellence.

  • Diverse Formats: From kiosks to restaurants to wholesale distribution.

  • Strong ROI: Healthy margins and relatively quick breakeven.

  • Robust Support: Training, marketing, and operational backing at every step.

  • Proven Market Demand: Indian savories and sweets remain perennially popular.


📝 Next Steps for You

  1. Choose your preferred model (e.g., kiosk, outlet, QSR).

  2. Select a location matching Haldiram’s site criteria.

  3. Apply online or contact via official Haldiram franchise portals/email.

  4. Attend training and sign agreement, after which setup and launch follow

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