Founded: 1853, San Francisco, USA
Parent Company: Levi Strauss & Co. – World’s largest denim brand
India Launch: 1995 (Licensed initially; now direct presence via wholly owned subsidiary)
Headquarters (India): Bengaluru, Karnataka
Retail Model: Company-owned and franchise-operated stores
Levi’s® stands for effortless style, iconic denim, and authentic self-expression. It blends rich heritage with innovation in fashion to create timeless apparel for today’s youth and professionals.
400+ stores in metro, Tier-1, Tier-2, and Tier-3 cities
Strong presence in malls, high streets, and youth shopping zones
Omni-channel retail: physical stores + online store + e-commerce marketplaces
Age Group: 18–45
Urban youth, working professionals, college students, and fashion-conscious customers
Middle to upper-middle class with premium lifestyle aspirations
Denim lovers, brand-loyal fashion buyers, unisex appeal
Denimwear:
Jeans in various fits – slim, skinny, straight, relaxed, taper
Iconic 501® Original Fit and new-age innovations like Water<Less™, StretchFit
Tops & Tees:
Logo tees, shirts, hoodies, jackets
Bottomwear:
Shorts, chinos, joggers
Outerwear:
Denim jackets, bombers, truckers
Accessories:
Belts, caps, bags, socks
New Initiatives:
Levi’s® Tailor Shop – customization of denim with patches, embroidery, distressing
Sustainable collections: Cottonized Hemp, Water<Less™ denim
Levi’s® is a global symbol of denim and youth culture, known for quality craftsmanship, fit diversity, and bold expression. A pioneer in jeanswear innovation and street-style trends.
Retail Formats:
Exclusive Brand Outlets (EBOs): 500–1500 sq ft
Large-format stores in malls & prime high-street locations
Scalable modular design: small city kiosks to flagship stores
Pan-India Reach:
Leading denim brand in metros and aspirational cities
Youth-centric placement near colleges, hangout spots, transit hubs
Trusted global denim brand with premium recall
High footfall and conversion during festive seasons, college openings, and winter
Wide appeal across genders and age groups
Proven track record in semi-urban premium clusters
Financial Highlights:
Expected Net Margin: 18%–24% depending on location and volume
Break-even Timeline: 2–3 years
Repeat Purchase Rate: High – denim has long life cycle but frequent fashion-driven repurchase
Store Design: Levi’s® international retail identity and fixtures
Staff Training: Brand philosophy, denim fit education, upselling techniques
Marketing Support: National campaigns + regional activations
Inventory Management: Centralized tech-driven supply and restocking
CRM Tools: For loyalty management and customer re-engagement
Best Format: Mid-size Levi’s® EBO (800–1000 sq ft)
Suggested Location: Youth/high-footfall zone near Barista, Peter England, food court
Ideal Audience: Young travelers, wedding shoppers, college crowd, denim enthusiasts
Strategic Fit: Brings a global vibe to Highway Exotica’s lifestyle mix
Complementary Brands Nearby: US Polo, Flying Machine, Spykar, Raymond, Cafe Coffee Day, Barista
Reach Out: Contact Levi Strauss India Franchise Team
Submit Location Proposal: Include Highway Exotica plan, expected traffic, brand fit
Site Evaluation: Conducted by Levi’s® based on visibility, demographics, and sizing
Agreement Finalization
Store Launch: Visual merchandising setup, stock-in, team onboarding
Iconic global denim leader with strong appeal to modern Indian youth
Fashion-forward product mix backed by sustainable innovations
Fits perfectly in a curated, aspirational retail hub like Highway Exotica
High ROI potential in a semi-urban but fashion-hungry market