🏆 Levi’s® – The Global Icon of Denim

Founded: 1853, San Francisco, USA
Parent Company: Levi Strauss & Co. – World’s largest denim brand
India Launch: 1995 (Licensed initially; now direct presence via wholly owned subsidiary)
Headquarters (India): Bengaluru, Karnataka
Retail Model: Company-owned and franchise-operated stores

🌟 Brand Philosophy:

Levi’s® stands for effortless style, iconic denim, and authentic self-expression. It blends rich heritage with innovation in fashion to create timeless apparel for today’s youth and professionals.

📍 Current Presence in India

• 400+ stores in metro, Tier-1, Tier-2, and Tier-3 cities

• Strong presence in malls, high streets, and youth shopping zones

• Omni-channel retail: physical stores + online store + e-commerce marketplaces

🎯 Target Market

• Age Group: 18–45

• Urban youth, working professionals, college students, and fashion-conscious customers

• Middle to upper-middle class with premium lifestyle aspirations

• Denim lovers, brand-loyal fashion buyers, unisex appeal

🛍️ Product Range

Denimwear:

• Jeans in various fits – slim, skinny, straight, relaxed, taper

• Iconic 501® Original Fit and new-age innovations like Water<Less™, StretchFit

Tops & Tees:

• Logo tees, shirts, hoodies, jackets

Bottomwear:

• Shorts, chinos, joggers

Outerwear:

• Denim jackets, bombers, truckers

Accessories:

• Belts, caps, bags, socks

New Initiatives:

• Levi’s® Tailor Shop – customization of denim with patches, embroidery, distressing

• Sustainable collections: Cottonized Hemp, Water<Less™ denim

✨ USP

Levi’s® is a global symbol of denim and youth culture, known for quality craftsmanship, fit diversity, and bold expression. A pioneer in jeanswear innovation and street-style trends.

📦 Business Footprint

Retail Formats:

• Exclusive Brand Outlets (EBOs): 500–1500 sq ft

• Large-format stores in malls & prime high-street locations

• Scalable modular design: small city kiosks to flagship stores

Pan-India Reach:

• Leading denim brand in metros and aspirational cities

• Youth-centric placement near colleges, hangout spots, transit hubs

💼 Why Partner with Levi’s®?

• Trusted global denim brand with premium recall

• High footfall and conversion during festive seasons, college openings, and winter

• Wide appeal across genders and age groups

• Proven track record in semi-urban premium clusters

Financial Highlights:

• Expected Net Margin: 18%–24% depending on location and volume

• Break-even Timeline: 2–3 years

• Repeat Purchase Rate: High – denim has long life cycle but frequent fashion-driven repurchase

🧩 Franchise/Partner Support

• Store Design: Levi’s® international retail identity and fixtures

• Staff Training: Brand philosophy, denim fit education, upselling techniques

• Marketing Support: National campaigns + regional activations

• Inventory Management: Centralized tech-driven supply and restocking

• CRM Tools: For loyalty management and customer re-engagement

🗺️ Highway Exotica, Sarsawa Fit

Best Format: Mid-size Levi’s® EBO (800–1000 sq ft)
Suggested Location: Youth/high-footfall zone near Barista, Peter England, food court
Ideal Audience: Young travelers, wedding shoppers, college crowd, denim enthusiasts
Strategic Fit: Brings a global vibe to Highway Exotica’s lifestyle mix

Complementary Brands Nearby: US Polo, Flying Machine, Spykar, Raymond, Cafe Coffee Day, Barista

✅ Next Steps

1. Reach Out: Contact Levi Strauss India Franchise Team

2. Submit Location Proposal: Include Highway Exotica plan, expected traffic, brand fit

3. Site Evaluation: Conducted by Levi’s® based on visibility, demographics, and sizing

4. Agreement Finalization

5. Store Launch: Visual merchandising setup, stock-in, team onboarding

✨ Summary: Levi’s® @ Highway Exotica, Sarsawa

• Iconic global denim leader with strong appeal to modern Indian youth

• Fashion-forward product mix backed by sustainable innovations

• Fits perfectly in a curated, aspirational retail hub like Highway Exotica

• High ROI potential in a semi-urban but fashion-hungry market