highwayexotica

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About brand - Reebok

🏆 Van Heusen Franchise Opportunity – India

📌 Brand Legacy & Ownership

  • Founded: 1881 (originally USA), entered India via Aditya Birla Fashion and Retail Ltd. (ABFRL)

  • Indian Presence: One of India’s most powerful fashion retail brands for formals, casuals, innerwear, athleisure, and accessories

  • Current Footprint: 350+ Exclusive Brand Outlets (EBOs) in India, strong online & offline distribution

🛍️ Product Portfolio

  • Apparel:

    • Formal shirts, trousers, blazers, and suits

    • Casual shirts, polos, chinos, and jeans

    • Ethnic fusion for men and women

  • Innerwear & Athleisure:

    • Performance underwear, thermals, t-shirts, joggers

  • Accessories:

    • Belts, wallets, ties, bags, socks, and watches

Sub-Brands:

  • Van Heusen Woman

  • Van Heusen Sport

  • VH Innerwear & Athleisure

💼 Why Franchise with Van Heusen?

  • Part of ABFRL: Trusted ecosystem with logistics, product innovation, and pan-India marketing

  • High Brand Recall: Recognized by working professionals, aspirational youth, and fashion lovers

  • Wide Product Range = Higher average bill value and cross-selling opportunities

  • Proven Tier 2/3 Success: Well-established in non-metro markets

🧩 Franchise Support from ABFRL

  • ✅ Store design & layout support

  • ✅ Inventory supply chain

  • ✅ POS system & CRM setup

  • ✅ Staff training & visual merchandising

  • ✅ Marketing (national + regional)

  • ✅ Ongoing product launches and seasonal campaigns

📍 Van Heusen @ Highway Exotica, Sarsawa

  • Audience Fit: Working men & women, fashion-forward youth, wedding/event shoppers

  • Suggested Format: 900–1,000 sq ft Van Heusen + accessories format

  • Location Advantage: Near food court, global brands like Starbucks, RedTape, Puma, Louis Philippe

  • Brand Value: A smart fashion anchor store that uplifts Highway Exotica’s retail image

  • Traffic Potential: College students, travelers, and families = constant walk-in stream

✅ How to Get Started

  1. Reach Out to ABFRL Franchise Division

  2. Submit Proposal

    • Include: Floor plan, space details, demographics, footfall estimate, brand mix

  3. Evaluation & Approval

    • ABFRL team evaluates the location and store potential

  4. Franchise Agreement & Store Launch

    • Fit-out, training, and marketing are handled with full brand support

✨ Summary: Van Heusen @ Highway Exotica

  • Trusted premium brand for fashion and formalwear

  • Wide customer appeal from youth to professionals

  • High-margin product categories including innerwear and accessories

  • Ideal mall anchor brand to increase footfall and retail appeal

  • Break-even within 3 years, supported by ABFRL’s systems and scale

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