🏬 Franchise Proposal: PUMA @ Highway Exotica, Saharanpur

📍 Location Overview

• Project Name: Highway Exotica

• Location: Saharanpur, Saharanpur (U.P.) – a fast-growing market on the national highway

• Catchment Area: Commuters, youth, families, students, and travelers

• Footfall Estimate: 1,000+ daily (expected); higher during weekends & events

• Brand Mix Nearby: Adidas, Starbucks, McDonald’s, Metro Shoes, RedTape, Peter England, Reebok

🏢 Proposed Store Specifications

• Preferred Format: Exclusive Brand Outlet (EBO)

• Area Offered: 900–1,100 sq ft

• Store Type: Ground-floor, premium zone, with glass frontage and branding opportunity

• Possession Timeline: Ready-to-lease (fit-out can begin immediately)

👟 Why PUMA Fits Highway Exotica

• Demographic Match: Urban youth, college crowd, gym-goers, fashion-conscious families

• Brand Synergy: Complements fashion & F&B anchors, increases aspirational value

• Modern Vibe: PUMA’s sport-fashion image fits perfectly into Highway Exotica’s lifestyle positioning

• High Visibility: Corner retail zone near food court and entrance

• Ownership Type: Lease (with full documentation ready)

• Support Requested: Product supply, store design, POS, marketing & training

👤 About the Franchise Partner

• Franchisee Name: [Your Name / Company Name]

• Experience: Involved in mall management, retail development, or [mention Highway Exotica and other ventures like Craft Villa, Bling Makeover, etc.]

• Commitment: Full-time team and funding ready for setup and operations

• USP: Strong control over property ensures long-term success and alignment with brand needs