Area Req
Investment Size
No. Of Franchise Outlets
Establishment Year
About brand -Popeyes
Legacy & Leadership
Founded in 1972 in New Orleans, USA, Popeyes is a global fried chicken QSR (Quick Service Restaurant) known for its Louisiana-style chicken with bold Cajun flavors.
Owned by Restaurant Brands International (RBI)—parent company of Burger King, Tim Hortons, and Firehouse Subs.
Entered India via Jubilant FoodWorks Ltd (Domino’s, Dunkin’, Hong’s Kitchen operator) in 2021.
First Indian outlet opened in Bengaluru (Jan 2022). Rapid expansion followed.
Product Range
Core Menu: Signature fried chicken, spicy/regular, chicken sandwiches, tenders, Cajun fries, biscuits, wraps, and rice bowls.
India Customization: Localized spice blends, vegetarian options, rice-based combos, and Jain-friendly items.
USP: Hand-battered chicken, 12-hour marination, Cajun-style cooking—offering a crispier, spicier experience than typical competitors.
Business Footprint
Current Presence: 25+ outlets as of early 2025, expanding aggressively across Delhi NCR, Bengaluru, Hyderabad, Chennai, Pune.
Format: Mix of mall kiosks, high-street dine-ins, delivery-centric stores.
Digital-First Model: Strong focus on online orders—Zomato, Swiggy, app-based loyalty.
Why Franchise with Popeyes India?
Powerful Global Brand + Local Execution
Globally recognized, backed in India by Jubilant FoodWorks—known for execution excellence and franchise support.
Strong Market Fit
High consumer interest in American-style chicken brands; Popeyes fills a premium yet mass-market niche—especially effective in urban hubs and highways.
Optimized for Scalability
Menu standardized across locations. Centralized supply chain and POS. Back-of-house optimized for speed and hygiene.
Franchisee Support from JFL
Training: Product knowledge, food handling, hygiene, team management.
Setup: Site selection, design, equipment layout, kitchen setup.
Marketing: Central campaigns + local launch support.
Tech & Ops: POS systems, app onboarding, food audits, performance monitoring.
Saharanpur (Highway Exotica) Location Fit
Perfect Match: Highway Exotica’s layout suits Popeyes’ mall kiosk or mid-sized dine-in format.
Target Format: Start with 500–800 sq ft kiosk with takeaway and limited dine-in.
Footfall Type: Travelers, local families, college crowd—ideal for indulgent fast food.
Delivery Boost: Leverage Swiggy/Zomato tie-ups from day one for nearby towns.
Next Steps for Franchise
Contact JFL Franchise Desk via Jubilant FoodWorks portal.
Submit Application: Include business plan, location map, financials.
Site Review: Submit Saharanpur (Highway Exotica) layout for evaluation.
Agreement & Design Finalization: Includes CapEx review, fit-out, branding plan.
Training & Launch: Kitchen team training, dry-run, soft launch, PR push.
Summary: Popeyes @ Highway Exotica, Saharanpur
High-demand global chicken brand entering North India at pace.
Proven delivery-oriented model with dine-in flexibility.
Ideal for a highway/mall format with compact kitchen.
Backed by Jubilant’s execution and infrastructure.
Strong margins, growing fan base, fast scaling across NCR.